D’oh!!!

Anyone heard of the previous grand theft of Homer lately? In case you haven’t you can read about it here.

The thing is, if GSC had thought about it right, they could have used the theft as a fantastic marketing and advertising campaign! Imagine newspapers and magazines with wanted posters and articles talking about this vicious and thorough man hunt for Homer. It would be a SENSATION!

Ok, so here’s a little something i just done up…. Imagine seeing something like this EVERYWHERE. Coffee shops, donut shops, all fast food chains associated with the movie…. And maybe even flyers distributed at cinemas by people dressed as the family!

Then you can also put advertorials in newspapers and magazines about how the family begs for his safe return, (ala some of the cases u read in the paper everyday) holding up banners asking for his return and meeting made up ministers in the Simpsons style!

The campaign can go on to maybe radio competitions where ppl need to find clues to Homer’s whereabouts, or have a real Homer run ard town. You could even launch TV ads with the fanily pleading for his return, or send a kidnapped Homer video on Youtube reading the demands of his captors.. (that would be HILARIOUS!)

The guerilla campaign could be bitten off food left in certain places, like a half bitten donut on floors or cafe tables (with a “Homer was here” note), loads of empty beer mugs in a bar… Stuff like that.

Unfortunately, it was opportunity entirely wasted. Nothing was done. They found the culprits and the case was closed. Everyone talked about Homer for a while but after that… Nothing. Such wasted opportunities.

Its pretty sad that in Malaysia, the big companies with all their ability to capitalise on branding and marketing a product not even try to cash in the hype generated from the theft. It would have been really great fun. Maybe I should go kidnap a life size movie character and then show them this blog… hee hee.

On another note: With the Simpsons finally heading to the big screen, I visited THIS page and spent a good 1 and a half hours trying to make it look as CLOSE as possible to me. Basically, the link is to a site made by Burger King to “Simpsonize” yourself. Its REALLY fun and all you have to do is upload a picture of yourself which they will “Simpsonize” and then you twiggle around with it to make it as SIMILAR to you as possible.

Now THIS is what you call a GREAT campaign. For those of you who know me, maybe you can tell me if it looks ANY LITTLE bit like me, or I’m just trying to flatter myself. hehehe.

Ok, so, maybe I should try it again…. Honestly, I think its a cool idea, but probably works better with ang-mohs. But give it a try and share your creations!!!

~ by fooman on July 23, 2007.